It’s only right for technology companies to use new and creative digital marketing tools to achieve better results since the tech world is evolving continuously. Not a few technology companies in the business-to-business (B2B) sector struggle when it comes to attracting target customers via digital channels. Mainly because despite the increased competition, many stick to conventional methods of marketing and promoting their tech solutions across the digital realm.
Digital marketing practices have a huge impact on the success of a business. It can affect one’s ability to convince potential decision makers that the technology offered can address issues; or achieve goals that lead to improved performance.
An up and coming tech company should use the latest tools and tactics when looking to attract decision makers who want to make the most of their technological investments. What newbie tech companies should strive to achieve is to clearly demonstrate they understand the problems that beset their target industry and that they can provide an innovative solution that will generate substantial Returns on Investment (ROI).
Below are some of the best tools and tactics recommended by digital marketing experts for tech companies to utilize so they can reach the right audience for their tech products.
Use of Original and Entertaining Video Content
Use of video content has become more and more prevalent among tech companies as a way to introduce their tech solutions in the market. This type of marketing strategy is convenient for business people not keen on thoroughly reading through datasheets in order to know more. An engaging and enjoyable 2-3 minute short video is a more effective way of showing busy decision makers how a tech solution works.
Publish Useful Content
The strategy of using video content can also be used to publish useful content like tutorials on how to use a recommended tech solution, or videos of webinars and virtual product demos. Webinars, in particular are quite useful as the tech company can use it in building their sales funnels and developing their contact database since webinar participants have to provide their contact information.
Add Client Reviews or Testimonials
The first thing a business customer looks for before availing a product or service, are the testimonials or reviews of other companies that achieved success in integrating the recommended solution in their systems. Through genuine client reviews, target buyers engaged in a similar line of business, will entertain the notion that the offered solution will work for their business as well. Take notice of how high-performing websites place their customers’ testimonials and reviews on the homepage of their respective website.
Add Animated Infographics
Animated infographics are quick and easy ways to showcase information and facts to potential buyers about a tech company and its products. Everything clients need to know are presented in a short 1 to 2 minute clip by way of slides, a practice that saves more time for both the tech company and their potential client.
Create Captivating Animated Explainers
Explainer videos are also great ways to paint a clear picture to customers in less than two minutes. It takes away the hassles of having to scrolling through pages of datasheets and explaining every aspect at the same time. Use of catchy visuals will make clients remember the important information relevant to their issues or goals.
Give Attention to the Tech Needs of Local Businesses
Attracting the decision makers of local businesses in the state or region where the business is located is one way of improving one’s visibility in the digital space. The best way to go about this is to partner with an SEO company with proven expertise in using SEO strategies particularly in geo-location targeting. SEO websites, does more, as this digital marketing company also performs analysis if the B2B marketing and promotional tools are performing in a continuously evolving search engine algorithms.