Ok, so you’ve started blogging, but you would like something more. You’re trying to find how to expand your brand’s online authority in an exceedingly new, creative way. So, why not try vlogging? Here, we’ll explain the way to vlog.
Vlogging is the art of creating blogs in video form. These pieces of content help to induce your messages across using visuals rather than words – and your audiences will like it. You can also target the right audience through imagefilm agentur.
It makes plenty of sense once you give some thought to it. Instead of examining it, people favor watching the news, and YouTube has surpassed Yahoo because of the second-largest program.
With half all YouTube users between the ages of 18 and 34 claiming that they’d drop whatever they were doing to observe a brand new video from their favorite channel, creating a vlog for your business can be a branding dream come true.
What is vlogging?
Blogs are incredible tools for keeping your website fresh and relevant. Add video to the combo, and you’ve got something that may expand your brand reach and offer your customers a unique flavor of knowledge and entertainment.
When people hear information, the possibilities are they’ll remember only 10% of what they heard three days later. However, if people hear and see news, they preserve about 65% of it for three days or more. In other words, individuals are programmed to reply well to video.
Video blogs are integrated into existing digital platforms and shared through social media. They’re vital for reaching customers preferring visual content and ideal for giving your company that “human” essence that modern consumers crave. After all, today’s vloggers and vlogging services have such a significant influence on their market because people can see that they’re just “regular guys and girls.”
These people offer a more genuine appeal when looking for information on a few products because they’re a step aloof from the hyped-up advertorials and glossy magazine ads that customers see a day.
Just give some thought to how many the best-known YouTube stars have transformed their approachable, transparent nature into something that sells. For example, UK-based Zoe Sugg or Zoella has 6 million followers on her channel and about 2 million viewers per clip. She’s used that fame to aggroup with countless fashion retailers and make millions selling as a result.
Similarly, US-based Michelle Phan has over 7 million subscribers and does promotional work with Dr. Pepper and Lancôme. In other words, whether or not brands aren’t making vlogs themselves, they recognize the worth of vlogging when it involves improving traffic, increasing awareness, and developing trust.
The good news? You shouldn’t invest thousands of pounds into convincing a top-rank vlogger to figure with you. Even making inexpensive video blogs on your own is enough to require your content strategy to the following level – and it’s easier than you think that.
The value of video vlogging
Video blogging is a few things that will easily be overlooked, but with some experts predicting that video will conjure 80% of internet traffic by 2019, it’s not something you ought to ignore.
For small businesses, large enterprises, start-ups, and almost any brand – the foremost apparent good thing about vlogging is straightforward – it provides somebody’s face for your company. after you find out how to vlog, you discover a way to give your customer a more personable, personal experience. People can relate and hook up with you thru your video blog, feeling like they’re buying from you – not just a corporation or website.
On top of that, people love watching videos. Six billion hours’ worth of video is watched on YouTube monthly.